Everyone

Words we use

A quick plain-English glossary of the terms you will see across the app.

The Good Work Club uses a handful of words in a specific way. Here is what each one means, in plain English, so the rest of the help center reads clearly.

People and stories

Interview

The whole engagement for one customer story, from the moment you put a name forward to the finished piece landing back with you.

Customer

The happy customer you put forward to be interviewed. You can read more in Add a customer.

Brief

Shown in the app as What's their story?, this is the sentence you write about why this customer is worth talking to.

Sharing and submissions

Story link

Also called your share link, this is your public link that customers use to put their own name forward. See your share link.

Submission

Shown as Waiting for your okay, this is a customer who raised their hand through your link and is waiting for you to approve or set aside.

Where an interview sits

Every interview moves through these stages in order: Requested, Scheduled, Interviewed, In draft, and Delivered.

Share-link submissions have two extra states: Pending review while they wait for you, and Declined if you set one aside.

What you get back

Deliverables

What we hand back to you: the story, pull quotes, the recording, the transcript, and photos.

Pull quotes

Short lines lifted from the interview, ready to post as they are.

Your look and your customer's page

Branding

Your logo, colour, and contact email that make customer pages look like yours. See branding.

Story page

Also called the portal, this is your customer's private page where they schedule and add photos.

Co-branded

Shows your brand alongside "with The Good Work Club".

Tip
If a word here is new to you, follow the linked guide next to it for the full walkthrough.